Job Description

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The Marketing Brand Specialist, Social Media is responsible for driving brand visibility, engagement, positive sentiment, and reputation through social media channels. The role requires a blend of creativity, communication skills, strategic thinking, and the ability to cultivate relationships with influencers and social media outlets. The ideal candidate will have a pulse on current trends, experience with leading social media campaigns, planning and execution, agency management, and reporting. They need to have a strong understanding of our business needs and opportunities to collaborate with internal and external partners to execute campaigns and programs that deliver on KPIs.

Key Responsibilities:

• Social Media Strategy:
• Develop and implement social media strategies to increase brand top-of-mind awareness, engagement, and community growth across various platforms.
• Work with external agencies to create content calendars and plans that align with brand messaging and campaigns.
• Brief agency on campaign objectives, budgets, and timelines.
• Social Media Content Creation and Management:
• Monitor trending content across all social media platforms and report on where we should be activating.
• Partner with Creative team and agency on the creation of high-quality, engaging social media content, including short form video, static images, and copy writing.
• Coordinate with creative teams to ensure content aligns with brand aesthetics.
• Social Media Audience Engagement:
• Implement strategies to encourage user-generated content and community participation
• Monitor social media channels, recommend opportunities to engage with our current and potential audiences.
• Partner with Guest Services on their reactive audience engagement.
• Influencer Strategy Development:
• Develop strategy to extend brand reach and increase brand relevance.
• Partner with agency team to identify, engage, and collaborate with key influencers on campaigns to drive business objectives.
• Collaborate with influencers to create content that authentically promotes the brand's products or services.
• Influencer Performance Tracking:
• Monitor and analyze the impact of influencer marketing campaigns, tracking key performance indicators (KPIs) such as engagement rates, reach, and conversions.
• Use data insights to refine influencer strategies and optimize campaign effectiveness.

QUALIFICATION REQUIREMENTS

• Bachelors degree required.
• 2-3 years of marketing experience with a focus in social media, communications, PR or integrated marketing agency experience.
• Excellent verbal and written communication skills; adept / comfortable drafting materials which would be shared with external partners.
Experienced in managing resources, ensuring projects meet deadlines and are within necessary requirements.

DISCLAIMER: THE CONTENT WITHIN THIS DOCUMENT REPRESENTS THE ROLE OF A TGI FRIDAYS INC. EMPLOYEE. FRANCHISEES MAY INCLUDE DIFFERENT OR ADDITIONAL REQUIREMENTS. PLEASE VERIFY ACTUAL REQUIREMENTS DURING THE INTERVIEW.

Brand: TGI Fridays Address: 19111 Dallas Parkway, Suite 165 Dallas, TX - 75287 Property Description: Dallas Support Center Property Number: 69990

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